Budweiser Superbowl ad

paulmaybee · February 02, 2015, 08:26:25 PM

Budweiser is obviously not feeling threatened at all by the craft movement.

http://www.pastemagazine.com/articles/2015/02/valuable-lessons-i-learned-from-budweisers-hypocri.html

My favorite part: "Only losers drink pumpkin peach ale. Everyone knows this. Except, wait, what's that? Elysian Brewing, the Seattle brewery that Anheuser just purchased last week, makes a ... yes ... pumpkin peach ale. It's called "Gourdia on My Mind ." Anheuser is literally mocking the consumers of the COMPANIES THEY NOW OWN."

Two Wheeler · February 02, 2015, 10:02:08 PM

Saw that earlier... haha. The pumpkin peach thing is a pretty bad gaffe.

paulmaybee · February 03, 2015, 10:38:39 AM

Well THIS sure didn't take long!

http://youtu.be/VCgkTeuJkR8

dean2k · February 03, 2015, 01:08:39 PM

"Not to be fussed over....."

Next sentence: Hey guys but we're Beechwood-aged. Guys! Guys!

jamie_savoie · February 04, 2015, 10:00:16 AM

http://fortune.com/2015/02/02/did-budweiser-misfire-with-its-anti-craft-beer-super-bowl-ad/

lmo506 · February 04, 2015, 04:51:16 PM

I thought you guys would get a kick out of this

jamie_savoie · February 06, 2015, 09:04:32 AM

http://www.ksdk.com/story/news/2015/02/03/craft-brewers-send-budweiser-a-message/22828673/
http://time.com/money/3695498/budweiser-super-bowl-ad-mocking-craft-beer/
http://www.opb.org/news/blog/newsblog/pacific-northwest-brewers-have-a-message-for-budweisers-brewed-the-hard-way-ad/

pliny · February 06, 2015, 10:10:39 AM

Does anyone have any techniques on Beachwood aging? Any help?

I was also racking my brain on how to go about making a beer that won't slow me down. Any thoughts?

Gosh, these are a mystery.

jdueck · February 10, 2015, 12:26:02 PM

For Beechwood aging, you have to age you product in a town or village named Beechwood. And as luck would have it there is a location that fits the bill in NB.

pliny · February 10, 2015, 01:40:27 PM

Ok, so I also found something else about beechwood aging. See image. Company secrets.

jamie_savoie · February 10, 2015, 02:09:40 PM

http://www.thedailybeast.com/articles/2015/02/09/bud-ad-sparks-beer-fight.html

blisster · February 10, 2015, 02:10:14 PM

Quote from: jdueck on February 10, 2015, 12:26:02 PM
For Beechwood aging, you have to age you product in a town or village named Beechwood. And as luck would have it there is a location that fits the bill in NB.

Pretty sure driving through Beechwood with the finished beer on the way to the depot counts as aging it too.
Technically, the 40 seconds it takes is still "aging".

"THIS IS THE FAMOUS BUDWEISER BEER. WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE. OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TASTE, A SMOOTHNESS, AND A DRINKABILITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE."

Really?

blisster · February 10, 2015, 02:26:43 PM

InBev apparently interested in Cigar City:
http://tbo.com/news/politics/anheuser-busch-interested-in-buying-tampas-cigar-city-brewing-20150208/

jamie_savoie · February 10, 2015, 02:39:49 PM

http://www.chicagotribune.com/lifestyles/food/ct-elysian-brewing-takeover-20150202-story.html#page=1

pliny · February 10, 2015, 03:43:05 PM

Quote from: blisster on February 10, 2015, 02:26:43 PM
InBev apparently interested in Cigar City:
http://tbo.com/news/politics/anheuser-busch-interested-in-buying-tampas-cigar-city-brewing-20150208/

Yeah it's not surprising that those big companies will buy some breweries in several states to maybe hedge, even out or blend some of their portfolio to retain their market share as much as possible. I can just imagine how much liquid cash these conglomerates have kicking around. The whole distribution system plays a huge role as well. And these large companies own most of those distribution networks. Who know what will happen in terms of microbrews nipping at their market share. But for now, the cool thing is there are alot of independent microbreweries in each community that people can can enjoy fresh beer.