This is pretty obvious but if they expand the program to more than 4 stores they could unload a whole bunch more growlers.
But that would take a bit of thinking, planning and organizational skills...
They don't want to compete against the micros that are doing growler fills in their towns, fine. But there are other stores like Woodstock, Grand Falls, Bathurst, Miramichi and other ones in the bigger cities and all four corners of the province. There's like 50 stores not counting the agency stores. Yes, it would be a logistical challenge and not all areas would take to this. I'm no expert but if they add like an average of one store per month and see how it goes.
The program can't be hailed as a success, and alot more can be done. But the selection of growler fills are interesting on certain weeks - especially recently. I've seen some Rogue, Lost Coast, Trou du diable, Muskoka, Unibroue, Shipyard, Sam, Les trois mousquetaires, Brooklyn and many others.
And this week it's really fun - all local. I sure hope they don't terminate the program just yet.
I guess they have to figure out if they're making money with this. After buying the kegerators and the co2 and everything else. Is the goal to sell beer? Or is their goal to unload the growlers to look better in the eye of the public? There's a bit of a strategy and vision thinking.
In all fairness, 125k is not much of a boondoggle. The healthcare system costs more than $4,000 per minute; now health is important but there is waste somewhere in there for sure.