New Brunswick Craft Brewers Association
Uncategorized Boards => General => Topic started by: Waterlogged on January 14, 2015, 10:44:43 AM
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I had no idea that Unibroue had been purchased by Sapparo International, on of the top 5 larges breweries in the world and head quartered in Japan.
2004
In 2004 the Sleeman Brewery became interested in the Quebec company’s ultra-modern facilities and highly qualified labor force. After purchasing Unibroue, Sleeman renamed itself Sleeman Unibroue Inc. The merger gave the brewery a powerful presence right across Canada. Today iconic Quebec beers like Blanche de Chambly, La Maudite, and La Fin du Monde are readily available right across Canada.
2006
Another chapter in the story of the little Chambly-based brewery was written in October 2006 when Japan’s oldest commercial brewer, Sapporo International, purchased Sleeman Unibroue. With their profound respect for art, tradition, and culture, the Japanese recognized Unibroue as a Canadian treasure to be cherished and shared with the entire world.
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I've known that, and still consider them to be Canadian
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I've known that, and still consider them to be Canadian
and a very good one too!
I don't care who makes what, if it's quality I'll drink it 8)
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From what I have read, while Sleeman, and then Sapporo purchased them (Sapporo by way of purchasing Sleeman), both parent companies have pretty much let Unibroue run with the flag for themselves. Pretty much all the subsequent purchases have done is allow Unibroue to get distributed to more places, which is good for everyone.
Still Canadian in my books.
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Ownership is much less of an issue than management. If the beer is made here, is from here, but purchased by a foreign company, then it's still Canadian beer. Many companies that buy the smaller guys are still leaving management in place, and allowing them to continue with business as usual.
It IS, however, nice to know where your money ends up, regardless of how/where the beer is made, and how good it is.