Yeah, I don't see ANBL taking a hit like that for the good of the consumer. They probably saw an increase in customers and incidental sales from Nova Scotia and up north. Much easier to sell someone a bottle of wine in addition to their 24 pack when they are in your store and not the competitions.
Craft beer is already local so lowering prices won'tpull in more customers overall, just scavenge existing customers from other categories, so I don't see them doing that any time soon.