It does look promising. And with a name like GreatBrewEh, I expect they are Canadian-based. It looks like they are just starting out, but I'm going to give them a call and see where they are coming from pricing-wise on other things. I really like Hopdawgs, but a little healthy competition is always good. Good find.
On that specific pump though, I searched and found no references to it or the store on homebrewtalk.com which is usually a good way to get reviews of brewing products or stores. If I were you, I might wait until some reviews show up. Also, Chugger pumps are cheaper than March pumps and have very good reviews.